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A Guide to Conversational AI

This guide outlines some of the main things-to-know, as well as some practical advice to help you figure out how conversational AI can be applied to your business in a sensible, valuable and responsible way.

Why?

The narrative around conversational AI taking over the digital world has been gaining momentum, especially after the release of GPT-4o and Project Astra.

Whether you believe this or not, one thing is certain—machine capabilities are finally catching up to the long-held human dream of the ever-capable AI assistant. And they’re about to change the way people expect to interact with your business.

This guide outlines some of the main things-to-know, as well as some practical advice to help you figure out how conversational AI can be applied to your business in a sensible, valuable and responsible way.

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